What development means to LEAD Center For Youth

At LEAD Center For Youth, development is more than just a word; it embodies our commitment and mission. We define development as the Deliberate Effort to Value and Empower Learners to Obtain Personal Mastery and Excellence through Nurturing Training.

This definition guides everything we do, especially our highest level of programming, the LEAD Ambassadors. These Black boys from Metropolitan Atlanta are nurtured to become Major League Players and Major League Citizens. Achieving this requires a partnership with LEAD, their parents and additional supporters.

Over the next few weeks, I will break down our development definition, starting with the concept of deliberate effort.

Deliberate Effort in LEAD’s Development Approach

Deliberate effort is at the core of our development philosophy. It’s about intentionality in every action we take, ensuring we create the best possible environment for our youth to thrive. Here are some key examples of how we implement deliberate effort at LEAD:

  • Who We Recruit to Develop
  • Our Namesake
  • What We Wear
Who We Recruit to Develop

We specifically recruit Black American boys from metro Atlanta because this is home for my wife, Kelli, and me. Kelli, the CEO of LEAD, was born in Atlanta and raised in Oglethorpe County. She graduated from Cedar Shoals High School in 1996. I was born and raised in Atlanta, graduating from Westlake High School in 1994.

We now live in Cobb County, with our 5,500-square-foot LEAD Center For Youth indoor training facility located in the Historic West End of Atlanta. Our deliberate focus on serving Black boys from our community is rooted in our personal and professional commitment to giving back to the place that shaped us.

Our Namesake

The LEAD Ambassadors pay homage to U.S. Ambassador Andrew Young, a childhood hero of mine and a global icon. Andrew Young supports LEAD and represented the diplomatic and leadership qualities we aim to instill in our youth when he served as the U.S. Ambassador. Just as he and Hank Aaron were present at my baseball games at Cascade Youth Organization (CYO), we strive to be there for our boys, inspiring them to greatness.

The term “Ambassador” signifies a government-designated diplomatic representative, and our LEAD Ambassadors embody this role by promoting the game of baseball and serving as inspirations in Atlanta and beyond.

What We Wear

Our colors, power red and black, are symbolic. Red represents life, and black stands for power. Growing up in Atlanta, I was surrounded by the powerful red of brands like Coca-Cola, the Atlanta Braves, Atlanta Hawks, Atlanta Falcons, Delta, and CNN. These global brands symbolize the strength and vitality we want our boys to associate with.

LEAD, while not yet a household name, is recognized worldwide for our mission since our founding in 2007. Our organization uses baseball and tennis to teach Black youth how to overcome crime, poverty, and racism. Our vision is to develop Black youth into Ambassadors who will lead Atlanta and, ultimately, the world.

At LEAD, excellence is non-negotiable. We lead with deliberate effort to ensure our youth receive the best training and support possible.

Next week, I will delve into how we Value and Empower Learners. Stay tuned as we continue to explore what development means to LEAD Center For Youth.

Remember, this definition belongs to LEAD and cannot be used without our written permission.

Thank you for being part of our journey.

For more information, visit L.E.A.D. Center for Youth today.

If you found this inspiring and thought-provoking, or if you have any questions, comments or concerns, add me on Discord and let’s go deeper.

C.J. Stewart has built a reputation as one of the leading professional hitting instructors in the country. He is a former professional baseball player in the Chicago Cubs organization and has also served as an associate scout for the Cincinnati Reds. As founder and CEO of Diamond Directors Player Development, C.J. has more than 22 years of player development experience and has built an impressive list of clients, including some of the top young prospects in baseball today. If your desire is to change your game for the better, C.J. Stewart has a proven system of development and a track record of success that can work for you.

Why you should follow your mind, not your emotions

Instincts are not mere feelings; they are responses honed by experience and knowledge. While our thoughts can influence our feelings, they cannot alter our instincts. Instincts are the natural actions we take, often unconsciously, that steer us away from harm and toward our true passions, desires, and interests.

To truly excel, we must rely on our minds rather than our emotions to guide us.

As a transformative coach with over two decades of experience, I’ve used baseball as a tool to develop not just Major League Players, but also Major League Citizens. Coaching, much like directing a movie, involves guiding individuals through the stages of life: the beginning, the plot, the climax, and the ending.

In both baseball and life, these stages are navigated through the development of instincts, which are cultivated through repeated experiences.

When reflecting on the decline of Black Americans in baseball, it’s alarming to note the stark contrast between 1976, when 18% of MLB players were Black and 2024, where only 5.7% are. This decline highlights a significant loss of the natural instincts that once thrived during the Negro League Baseball era, where playing baseball was integral to life and personal development.

To reclaim these instincts, we must focus on consistent practice and experience. In baseball, this translates to achieving at least 1,000 at-bats to develop solid hitting instincts. This can be accomplished through consistent play over years, but it comes at a cost.

The financial burden of participating in competitive baseball—travel, accommodation, food, and other expenses—can be substantial. But the investment is necessary to avoid future regrets and to build the essential instincts.

Costs of competitive baseball:

  • Tournament: 4-6 days
  • Hotel: $200 per day
  • Food: $75-$100 per person per day
  • Other expenses: Gas, rental car, airline tickets, tournament entry fees, etc.

Either you pay now or you pay later with the regret of not making the investment of time and money to earn instincts. Additionally, I recommend getting at-bats against quality pitching in head-to-head competition rather than in games. Find a top-notch pitcher and pay him if necessary.

A productive at-bat is:

  1. Seeing at least six pitches regardless of the outcome
  2. Drawing a walk
  3. Hitting the ball hard regardless of the outcome
  4. Advancing a runner

My coaching experience proves that a productive at-bat 50% of the time can yield a hit 30-40% of the time, depending on the caliber of pitching. So, get 500 productive at-bats out of the 1,000 and you will develop the instincts that you need.

You can travel the world to get the 1,000 at-bats, or you can get some in your community. I would pay an elite pitcher $50 to throw me 50 pitches on his bullpen day. Fifty pitches could be at least eight at-bats on that day.

Earning instincts isn’t free.

Instincts are earned through consistent practice and experience, not feelings. By focusing on our minds and committing to the necessary investments, we can develop the instincts that drive success both on the field and in life.

For more information, visit L.E.A.D. Center for Youth today.

If you found this inspiring and thought-provoking, or if you have any questions, comments or concerns, add me on Discord and let’s go deeper.

C.J. Stewart has built a reputation as one of the leading professional hitting instructors in the country. He is a former professional baseball player in the Chicago Cubs organization and has also served as an associate scout for the Cincinnati Reds. As founder and CEO of Diamond Directors Player Development, C.J. has more than 22 years of player development experience and has built an impressive list of clients, including some of the top young prospects in baseball today. If your desire is to change your game for the better, C.J. Stewart has a proven system of development and a track record of success that can work for you.

Celebrating Juneteenth by championing African American baseball players

A copy of a photo from the Braves Museum at Turner Field of Jackie Robinson, left, with Sam “Jet” Jethro, the first African American to play for the Braves, joining the team in 1950. (Taimy Alvarez/The Atlanta Journal-Constitution)

On June 19, 1865, Union troops rode into Galveston, Tex., and announced the end of the Civil War and informed the enslaved African Americans there of their freedom, a message delayed by Texas enslavers ignoring the 1863 Emancipation Proclamation.

This day, commemorated as Juneteenth, marks liberation and new beginnings. Signed into law as a federal holiday by President Biden in 2021, Juneteenth is a time to reflect on our nation’s history, celebrate emancipation and honor the impact of Black culture, particularly through Southern food traditions that have become central to American cuisine.

Juneteenth is my Fourth of July.

This year, African Americans can also celebrate baseball, a significant part of Black culture. Just last month, Major League Baseball officially incorporated Negro leagues statistics from 1920 to 1948 into its historical records. This recognition not only honors the exceptional talent of Negro leagues players but also serves as a powerful reminder of the rich heritage and enduring legacy of Black American athletes in baseball.

In 1976, the year I was born, 18% of Major League Baseball players were African American. A year earlier, in 1975, the representation was at its peak at 18.5%. Fast forward to 2024, and MLB reports that only 57 Black players were on opening-day rosters, reflecting that 6% of MLB players are African American, a decrease from the previous year.

These statistics highlight a continuous, troubling trend: the decline in African American representation in baseball.

As co-founder and the chief visionary officer of the L.E.A.D. Center For Youth, an Atlanta-based nonprofit, I am deeply invested in reversing this trend. Our mission at L.E.A.D. is to empower an at-risk generation to lead and transform Atlanta by using the sports of baseball and tennis to teach Black youth how to overcome three curveballs that threaten their success: crime, poverty, and racism. Our vision is to develop Black youth into ambassadors who will lead their city of Atlanta and the world.

Explore

What sets us apart in increasing the number of African Americans in MLB is our commitment to cultivating the talent of African American boys to become major league players and major league citizens through our influence, affluence and advocacy.

For me, advocating for Black boys is about providing empathy and championing them because, unfortunately, they, as a group, are often a counted out in American society. I understand their struggles firsthand, having been a teenage Black boy in Atlanta myself. Racism was a constant presence, but I was fortunate to have three men in my life who combined influence and advocacy to help me succeed. They protected me from the harsh realities through their advocacy efforts, as openly fighting racism was a risky endeavor for Black people at the time. They loved me and taught me that combating racism must be done openly, strategically and immediately.

For African American boys to become major leaguers, they need empathy and a champion. Good coaching is essential, but many of these young men already possess the skills to play baseball at a high level, just like their white peers. They need an empathetic champion who understands that dark skin, dreadlocks, tattoos and the lack of a smile do not equate to a poor work ethic, a bad attitude, being uncoachable or being unsignable.

Baseball has been the Black man’s sport since the mid-1800s, when it was invented. However, the current state of the game demands that we go beyond coaching to ensure that African American boys are given the opportunity to excel both on and off the field.

We must advocate openly and strategically against racism; demonstrate empathy and understanding of their unique challenges; validate their experiences and struggles; open doors to opportunities and resources; cultivate their talents and strengths in culturally relevant and responsive environments; actively mentor and sponsor them; transform perceptions and challenge stereotypes; and empower them to become leaders in their communities.

By championing Black boys and rebuilding their numbers in Major League Baseball, we can honor the intent of Juneteenth: Celebrating the freedom of Black Americans and opening the doors of opportunity.

C.J. Stewart is the transformative coach, chief visionary officer and co-founder of L.E.A.D. Center For Youth.

Understanding baseball’s historic significance

Baseball has been an integral part of Black culture since the game’s inception. This connection has only deepened over the years, rooted in both the struggle for equality and the joy of the game.

Historical Perspective

Baseball’s origins can be traced back to September 1845, when Alexander Joy Cartwright and a group of New York City men founded the New York Knickerbocker Baseball Club. Cartwright’s contributions—including codifying a new set of rules—transformed baseball into a faster-paced and more structured game, setting it apart from older bat-and-ball games like cricket.

His innovations, such as the diamond-shaped infield and the three-strike rule, laid the foundation for baseball to become a uniquely American pastime.

Fast forward to Jan. 1, 1863, when President Abraham Lincoln issued the Emancipation Proclamation during the height of the Civil War. This landmark decree declared that all enslaved people in the Confederate states were to be freed. But the news of emancipation took more than two years to reach all enslaved people.

For Black men, participating in baseball was more than a pastime—it was a powerful assertion of their Americanness in a society rife with racial discrimination.

It wasn’t until Union soldiers arrived in Galveston, Texas, on June 19, 1865, that the enslaved African Americans in Texas learned of their freedom. This day of jubilation and relief is now commemorated as Juneteenth, marked by celebrations of prayer, feasting, song and dance.

During this period, African Americans were also making their mark on the baseball field. Throughout the 1800s, Black amateur teams emerged, such as the Colored Union Club in Brooklyn, New York and the Pythian Club in Philadelphia. By the 1880s, all-Black professional teams like the St. Louis Black Stockings and the Cuban Giants in New York had formed.

Despite the racial segregation that mirrored broader American society, these teams showcased the talent and determination of Black baseball players.

Moses Fleetwood Walker stands out as a pioneering figure in the integration of Black players into professional baseball. After playing at Oberlin College and the University of Michigan, Walker signed with Toledo in 1883. He faced significant racism, notably from players like Cap Anson, a future Hall of Famer and one of the era’s best players but also a staunch racist. Despite the adversity, Walker’s skill and perseverance paved the way for future Black athletes in the sport.

Baseball as a Symbol of American Identity

Baseball, the first sport invented in America, quickly became a symbol of American identity. For Black men, participating in baseball was more than a pastime—it was a powerful assertion of their Americanness in a society rife with racial discrimination. They played not just for the love of the game but to prove their place in the American narrative.

Reflecting on the equipment and conditions of the 19th century, it’s evident how resourceful and dedicated these early players were. They made do with what they had, embodying a commitment and passion that defined the era.

Personal Reflections

My own journey with baseball began at age 8 in 1984 at the Cascade Youth Organization in Southwest Atlanta. I fondly remember watching Chicago Cubs games with my granddad during the day and Braves baseball at night. I would imagine that the kudzu plants at my grandparents’ neighbor’s house were the ivy on the outfield wall at Chicago’s Wrigley Field. Using a stick, I would hit rocks over the kudzu for home runs.

A Challenge for Today’s Hitters

With Juneteenth being celebrated today, June 19th, I want to challenge today’s hitters, who have access to air-conditioned indoor batting facilities and high-tech bats, to find a good sturdy stick and hit 500-1000 rocks for the rest of June. This is old-school commitment and discipline, a tribute to the roots of baseball and the resilience of those who played before us.

Baseball has always been a part of Black culture, from the early days of the game to the present. As we celebrate Juneteenth, let’s honor the legacy of Black baseball players and continue to play with the same passion and dedication that they demonstrated.

For more information, visit L.E.A.D. Center for Youth today.

If you found this inspiring and thought-provoking, or if you have any questions, comments or concerns, add me on Discord and let’s go deeper.

C.J. Stewart has built a reputation as one of the leading professional hitting instructors in the country. He is a former professional baseball player in the Chicago Cubs organization and has also served as an associate scout for the Cincinnati Reds. As founder and CEO of Diamond Directors Player Development, C.J. has more than 22 years of player development experience and has built an impressive list of clients, including some of the top young prospects in baseball today. If your desire is to change your game for the better, C.J. Stewart has a proven system of development and a track record of success that can work for you.