Being and building the best ‘you’

Photo by Steve West

As Jay-Z once said, “I’m not a businessman, I’m a business, man.”

August is “National Black Business Month.” My wife, Kelli, and I have been business owners in the baseball industry for over 25 years. We are innovators and trendsetters taking seriously the calling that God has for our lives.

We have helped develop hundreds of players who have excelled at all levels of baseball, including the Major Leagues. For two years, we even represented 10 clients in the MLB Draft—six of whom reached the Majors.

We did this through our for-profit, Diamond Directors, while at the same time establishing our award-winning, sports-based youth development organization, L.E.A.D. Center For Youth.

Being a Black business owner is not easy because oftentimes, we do not receive the benefit of the doubt, respect or trust from varying races of people.

My success as a coach is rooted in my spiritual gifts, life experiences, my partnership with Kelli, my core values, my mentors and coaches.

Having these six things protects me from wearing myself out. I am not trying to be 10 times better than others.

Speaking of the number 10, I have a list of 10 Black owned businesses who have inspired me to be my best self.

Know Your Truth? 
iSmooth Media 
Humble Beginnings 
Cruvie Clothing 
Minority Baseball Prospects (MBP)
The Players Alliance 
Rodney Scott’s BBQ 
Slim + Husky’s Pizza
Be the Bridge
404 Coffee 

For more information, visit L.E.A.D. Center for Youth today. Also, check out our Digital Magazine.

C.J. Stewart has built a reputation as one of the leading professional hitting instructors in the country. He is a former professional baseball player in the Chicago Cubs organization and has also served as an associate scout for the Cincinnati Reds. As founder and CEO of Diamond Directors Player Development, C.J. has more than 22 years of player development experience and has built an impressive list of clients, including some of the top young prospects in baseball today. If your desire is to change your game for the better, C.J. Stewart has a proven system of development and a track record of success that can work for you.

 

Why L.E.A.D.’s partnership with Minority Baseball Prospects matters to you

#earntheA is a part of the rebranding of L.E.A.D. Center For Youth, a sports based development organization that uses the sport of baseball to help Black boys overcome three curve balls that threaten their success: crime, poverty and racism.

When L.E.A.D. started in 2007, we served Black boys citywide, attracting some of the top players from Dekalb, Rockdale and Fulton counties to play baseball for us proudly wearing the Ambassador “A” on their jersey and hat. They put into action our core values of excellence, humility, integrity, loyalty, stewardship and teamwork on and off the field. They weren’t perfect but they were our L.E.A.D. Ambassadors and we protected them and their need to dream.

In 2010, we committed to exclusively serving Black boys, grades 6-12, from Atlanta Public Schools where I received my foundational education. We continued to have success on the baseball field competing in national tournaments.

In 2020, the COVID-19 pandemic caused the quality of our play on the field to suffer. The boys in our program possessed the spirit of competition, but lost the opportunity to receive thousands of reps and hundreds of in-game at-bats needed to compete at the national level.

L.E.A.D. now is partnering with Minority Baseball Prospects (MBP) to help us win championships on the diamond and continue helping our boys win at the game of life.

On Sunday, August 20, 2023, L.E.A.D. will sponsor MBP signature evaluations for 100 high school baseball players attending Atlanta Public Schools.

Using MBP’s proprietary, signature Swaggy Chain rating system, select players will be invited to join L.E.A.D.’s Ambassador Program which includes year-round baseball training, development and competition, as well as college and career support, all at no-cost to families.

Quincy Carter is a friend of mine and former teammate in the Chicago Cubs Minor Leagues. In high school, he was the top quarterback in the country but delayed getting on the football field because he was our second round draft pick for the Cubs. He later went on to be QB1 at the University of Georgia and the first Black quarterback to start for the Dallas Cowboys. I remember talking to him one night after he had a long day of Cowboys Training Camp. He told me that he was working really hard to earn his Cowboys Star.

I was confused–he was their second round pick and the heir apparent to the recently retired Hall-of-Famer, Troy Aikman. Well, apparently, the Cowboys didn’t just give you a Star because you were on the team.

Starting this year, the Ambassador “A” will be earned in a new way.

August through October, our boys will compete in baseball games and national tournaments for L.E.A.D. wearing our signature red jersey and hat with a number on the back. However, the front of the jersey and their hat will be blank until our 2023-24 Ambassadors are announced in November.

At that time they will have worked to #EarnTheA.

For more information, visit L.E.A.D. Center for Youth today. Also, check out our Digital Magazine.

C.J. Stewart has built a reputation as one of the leading professional hitting instructors in the country. He is a former professional baseball player in the Chicago Cubs organization and has also served as an associate scout for the Cincinnati Reds. As founder and CEO of Diamond Directors Player Development, C.J. has more than 22 years of player development experience and has built an impressive list of clients, including some of the top young prospects in baseball today. If your desire is to change your game for the better, C.J. Stewart has a proven system of development and a track record of success that can work for you.

9 skills you need to win at baseball—and life

I was recently in Jamaica for a vacation with my wife and two daughters. I was able to work out and read every day. I also was able to swim in the pool and/or the ocean every day.

As a child, I learned how to swim at the Adams Park Summer Camp byway of Atlanta Parks and Recreation. As an adult, I have not had much time to swim, but swimming in Jamaica made me feel like a kid again.

I have never used a float device until Jamaica. I had to laugh at myself because I have a hard time trusting people, and there I was trusting this float to keep me up. The float was longer than my 6-foot 2-inch body, but it couldn’t have weighed less than 5 pounds.

I saw other people floating, but I was trying to figure out how this thing was going to hold up my 235 pound body.

I finally got relaxed and I was able to enjoy it for over 15 minutes until my ADHD took over and I needed to do something more stimulating.

But while I was floating, I began to think about coaching. Coaches can be the ones who help a player get from one place to the other. Yet, there are some players who have too much weight for any float or coach to handle.

I have been coaching professionally for more than 25 years. I am a thought leader when it comes to sports-based youth development (SBYD), which is a theory and practice model for direct youth service.

According to CASEL, Social Emotional Learning (SEL) is the process by which all young people and adults acquire and apply the knowledge, skills and attitudes to develop healthy identities, manage emotions and achieve personal and collective goals, feel and show empathy for others, establish and maintain supportive relationships, and make responsible and caring decisions.

Some of the SEL capacities people need in order to live a good life as a citizen, but definitely required to be an elite baseball player include:

  1. Contribution
  2. Goal orientation
  3. Positive identity
  4. Self-confidence
  5. Self-efficacy
  6. Self-management
  7. Social capital
  8. Social connections
  9. Social skills

I have coached hundreds of baseball players. Lots of them begin lacking most and sometimes all of these SEL capacities.

Angela Duckworth said it best, “Mindlessly ‘going through the motions’ without improvement can be its own form of suffering.”

Like trying to win at the game of life, baseball is a complex sport that requires strategy and skill. I define talent as what you do well, while skills are what you do well repeatedly without thought while under stress.

May God bless those who cannot learn, unlearn and relearn because in the age of artificial intelligence (AI), the unskilled will suffer.

How good do you want to be in baseball? What support do you need that you don’t have that will help you be the best baseball player you can become?

Do you have mental, emotional and/or physical issues that make it difficult for you to be properly coached?

They are important questions to ask.

For more information, visit L.E.A.D. Center for Youth today. Also, check out our Digital Magazine.

C.J. Stewart has built a reputation as one of the leading professional hitting instructors in the country. He is a former professional baseball player in the Chicago Cubs organization and has also served as an associate scout for the Cincinnati Reds. As founder and CEO of Diamond Directors Player Development, C.J. has more than 22 years of player development experience and has built an impressive list of clients, including some of the top young prospects in baseball today. If your desire is to change your game for the better, C.J. Stewart has a proven system of development and a track record of success that can work for you.

Finding what works—and how and when to use it

Noted author Alfie Kohn once said, “Assessments should compare the performance of students to a set of expectations, never to the performance of other students.”

I just love this quote. It is so timely since so many hitters are having tryouts now to make teams for the 2024 summer Travel Baseball season.

Excellence is one of the core values I live by. For me, excellence simply means to meet expectations. Since meeting expectations is so important to me, I have to ask questions of people who are expecting things from me so that I don’t get caught up doing things I am not supposed to do with people I am not supposed to do with.

Before hitters can train with me, they must start with a thorough two-hour assessment, which begins with me asking the questions that must be asked—or should ask questions (SAQs).

The questions include:

  • What is your purpose for being here today?
  • What is your short-term (one to five years) baseball goal?
  • What is your short-term (one to five years) life goal?
  • How does your family define success?
  • What’s one thing your family needs to stop doing to help you be successful, according to your family definition of success?
  • How will you handle an assessment from me that you do not agree with?

After I get their answers, we move to a visual assessment followed by a physical swing assessment.

When the auditory, visual and physical assessment is complete, I determine my mental and emotional capacity to coach them.

My time is more important than money and being excellent is a vital part of my legacy.

During my 26 years of being a professional baseball hitting coach, I have had several hitters—some as young as 5—expect me to help them become collegiate hitters. And we have accomplished it. I have had hitters as young as 10 expect me to help them become Major Leaguers—and we have done that, too.

Carol Ann Tomlinson once said that “assessment is today’s means of modifying tomorrow’s instruction. Assessments should compare the performance of students to a set of expectations, never to the performance of other students.”

Social media is full of how-to baseball drills. I view and love lots of them. Often, I see viral hitting drills I started doing in the early 2000s.

For me, recognizing the root cause of the problem is important. It is the reason we do a drill. When to do it supersedes how to do it.

It is like taking medicine. You shouldn’t use eye drops to help you with a headache just because your eyes are in your head.

This is important because so many hitters and their parents fall in love with drills because it worked for someone else. What works for Ronald Acuña and Peter Alonso may not work for you because of different learning styles, aptitude, mental, emotional and physical strength.

Before starting hitting drills, answer these questions for yourself:

  • Why am I playing baseball?
  • What problem am I having as a hitter?
  • Is it mental, physical or both?
  • What drill do I need to do to fix my swing?
  • Why am I doing this drill?
  • When do I need to start doing the drill?
  • When do I need to stop doing it?
  • How do I do it?

Make a commitment to yourself this fall to try new things to see what works and what doesn’t. You owe it to yourself. And don’t get caught up in comparing yourself to others because there is no comparison between the sun and the moon. They shine when it is their time.

For more information, visit L.E.A.D. Center for Youth today. Also, check out our Digital Magazine.

C.J. Stewart has built a reputation as one of the leading professional hitting instructors in the country. He is a former professional baseball player in the Chicago Cubs organization and has also served as an associate scout for the Cincinnati Reds. As founder and CEO of Diamond Directors Player Development, C.J. has more than 22 years of player development experience and has built an impressive list of clients, including some of the top young prospects in baseball today. If your desire is to change your game for the better, C.J. Stewart has a proven system of development and a track record of success that can work for you.

Finding your path to leadership

“I can accept failure, everyone fails at something. But I can’t accept not trying.” — Michael Jordan

I began paying close attention to Michael Jordan in 1982 because he helped North Carolina win the NCAA National Championship. In 1984, he was the “National Player of the Year,” and was later drafted in the first round by the Chicago Bulls.

I was eight years old in 1984. That was also the year I fell in love with watching baseball. It was the Chicago Cubs games during the hot summers in Atlanta at my grandparent’s house.

Like most kids in the ’80s and ’90s, I wanted to be like Mike. I watched and watched, desperately trying to walk like him and shoot like him. I even tried to chew gum like him.

By 1992, I was able to meet Jordan a few times because my travel baseball coach, Derrick Stafford, was a NBA referee. He knew MJ well.

Like me, Coach Stafford, was born and raised in Zone 1 Atlanta, a majority Black community that was defined by loving, working class people.

Eventually, I had my first professional workout with the Chicago Cubs. It was 1990 and I was 14. I had my mentor, the late T.J. Wilson, to thank for the opportunity. So, by the time I was playing for Coach Stafford, I was completely focused on being drafted at 18.

Coach Stafford was a good man. He loved his players. He was extremely knowledgeable about baseball and was well-connected. The problem I had wrestled with in my head as a 16 year old was that we were Black.

As I have discussed in past blogs, loyalty is showing constant support toward a person or organization. Before racism is about people, it is about power. My experience with baseball at the professional level exposed me to the decision-makers, who were all white men.

Being Black and being white is not the same thing culturally. While we come together as the human race, we are coming together as two distinct groups of people.

At 16, I thought that in addition to playing well on the field, I also had to learn how to act white off the field. Nobody, not even Coach Stafford, could teach me how to do that.

Today, as a 47 year old Black man, I have been blessed to be drafted twice by the Chicago Cubs and played in the Cubs organization for two years. I am a successful coach who has had more than 40 former clients who played at the Major League Baseball level.

In addition, I am in contact with hundreds of Black boys from varying socioeconomic levels on a yearly basis. My experience and my travels have taught me three reasons why Black boys, once like me, still struggle to be loyal to Black-led organizations. The reasons are:

  1. Tests
  2. Stress
  3. Progress

I believe the person who owns the definition owns the movement. So let me define some words before I continue to make my point.

  • Struggle is the process of trying to reach a goal while making mistakes out of ignorance
  • Stupidity is knowing the right thing to do but not doing it
  • Loyalty is showing constant support toward a person or organization
  • Organization is an entity comprising one or more people and having a particular purpose
    Test is a procedure intended to establish the quality, performance or reliability of something, especially before it is taken into widespread use
  • Stress is pressure or tension exerted onto something
  • Progress is forward or onward movement toward a destination
Taking the test

Trying to be the best requires being tested. There is a difference between practice, play and performance. Practices prepare you to test what you have been working on when you play the game, while performance requires stress to be present.

As it was when I was a teenager, there are still hundreds of thousands of Black boys in America who are not convinced that a Black man can guide them to the Promised Land.

So to deal with the stress of the performance test, White becomes Right.

Stress

Trying to be the best brings stress. My mentor, Skip Nelloms, recently showed me there are two types of stress: eustress and distress.

Eustress is moderate or normal psychological stress and is interpreted as being beneficial. Distress is extreme anxiety, sorrow, or pain and interpreted as being detrimental.

Getting a hit in front of hundreds of baseball scouts can be stressful for sure. For a lot of Black players, the thought of having a white coach vouch for you to white scouts if you strikeout is the best route.

Progress

Trying to be the best requires progress. Less than 8% of Major League Baseball players are African-American. Not only are those numbers low at the MLB level, but we also have low representation in the medical field, Fortune 100 company leadership, homeownership, and the list goes on.

Progress feels good when you are receiving the benefit of doubt, respect and trust.

In my experience, as a teenager as well as today, I do not believe Black people are not afforded these three valuable things outright. These three things are what I call the “it” factor.”

Black people oftentimes have to show and prove we can perform in order to earn “it.” Or, if we have a white coach who says we deserve “it,” we can have “it.”

Baseball is an expensive sport. For young Black boys, it costs financial, emotional and mental currency.

For more than 20 years as a Black man, I have been able to successfully coach Black boys to become Major League Baseball players because I have instilled the following in them:

  • Shared experiences
  • A proven philosophy and methodology for development
  • An understanding of learning and teaching styles
  • A trauma informed approach to coaching
  • An expertise in race relations
  • A proven track record of negotiating MLB Draft signing bonuses
  • A strong network of contacts that includes both Black and white executives at the Major League Baseball level, to Black and white college coaches and Black and white recreation to Travel Baseball coaches

I want Black boys to know it can be as safe and rewarding for you to be led by a Black man as it is by a white man.

Whoever leads you into manhood should be able to answer the following 10 questions for you with conviction, clarity and conciseness within 10 minutes. If they can, they will earn the right to coach you.

  1. Coach, who are you?
  2. What has happened to you as a coach?
  3. Where are you going as a coach?
  4. What do you see in me?
  5. Why are the participation numbers of African-Americans so low for players and coaches at the collegiate to Major League levels?
  6. Is there a Black and white way to play baseball?
  7. Is there a Black and white way to live life?
  8. Where can I go as a player?
  9. Where can I go as a person?
  10. How will you guide and protect me when the going gets tough?

Now is the time to push forward. Now is the time to find your place and the person who can lead you. That person, regardless of color, should be a person who is willing to give you the truth, the opportunities to find the answers and ability to find your way through the successes and failures.

For more information, visit L.E.A.D. Center for Youth today. Also, check out our Digital Magazine.

C.J. Stewart has built a reputation as one of the leading professional hitting instructors in the country. He is a former professional baseball player in the Chicago Cubs organization and has also served as an associate scout for the Cincinnati Reds. As founder and CEO of Diamond Directors Player Development, C.J. has more than 22 years of player development experience and has built an impressive list of clients, including some of the top young prospects in baseball today. If your desire is to change your game for the better, C.J. Stewart has a proven system of development and a track record of success that can work for you.